The tale of Son de Flor started just like all the fairy tales does: ‘Once upon a time, in a small country near the big sea, there lived two sisters…’ And indeed, everything started with two sisters, weary from chasing seasons in a fast fashion industry and being sure, that there is a way of slowing this world down a little by creating permanent beauty, without the urge of constant consumption.
"Just like that dress still worn by their mother every Christmas eve ever since they could remember… Why no one makes such dresses anymore?"
So we did. An elegant classic peter pan collar dress with a charming twirl from the best linen we could find in the small country near the big Baltic sea. That dress is so much more than meets the eye. It’s calm and safety. It’s home. It’s laughter round the dining table. It’s comfort and assurance. It’s modest and yet standing out. No chase of trends, nor seasons. Time-less. Feminine. Charming. Subtle.
Today we are lucky to count a set of 14 hands taking care of every dress leaving our beautiful Son de Flor office.
It’s thoughtfully designed by Vaida, one of the sisters, who is fluent in positivity, in fact, you should feel a pinch of it with every box received in the furthest corners of our planet Earth.
It’s thoroughly constructed and sample-proved by our golden hands Jolanta and Kristina.
Every dress is ironed, folded and elegantly wrapped by humorous Rūta, our fierce animal rights activist with a gentle heart. She also handles our customer wishes and needs.
All the beauty and wisdom on our social media channels as well as marketing planning and coordination comes from the bright mind of Eglė, whose creativity is being reborn in peaceful meditation sessions every now and then.
And if you ever had doubts if there existed an IT guru with passion for fashion, you had never met our Ugnė, who stands behind Son de Flor data analysis, e-commerce and does everything possible that our encounter with you is as smooth as possible.
And finally, the person who keeps everyone on track and takes care of all the poetic minds keeping at least one leg on the ground. The second of the two sisters Indrė, whose strong hands and efforts make this fairy tale last.
We are proud to say that we know by heart all the chains involved in our production process.
- Our linen comes from a local producer with all the yarns being raised in EU. We know who works in the company and we can assure absolutely fair production and Oeko-Tex®100 certification.
- We outsource our garments, which are not produced in our laboratory, to local producers complying with EU regulations, respectful working conditions and salaries. In fact, we love working with a company hiring women with hearing disorders.
- All our dresses are stone-washed and softened by a small family-owned company calling their softening machines by names! If you ever receive greetings from Odyssey or Neptune, don’t be surprised – it’s the softening machines being naughty…
- We are using no plastic in wrapping and delivery of our garments and urging you to use less due to the terrible things it’s making to our planet-home Earth.
Finally, we are lucky to be born and raised in a country with rich flax cultivation tradition. In fact, the traditions of the flax plant cultivation and processing in Lithuania stretch back several thousand years before the world got involved into the race of rush. Together with the other two Baltic States, we have given a special place in our folklore and overall perception of the world to linen and the quality of this textile has always been appreciated in our respective countries. We have linen in our DNA, thus we kindly ask you to trust us in dealing with it on your behalf.